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A Pretty Thing That I Would Buy

October 15, 2020 Robin McCoy

Jean-Yves Bordier, a third generation artisanal butter maker from Brittany reminds us, “Pretty things are important in life.” Balance, harmony and beauty guide his every step. Aesthetics matter, even in butter.

I love the little book, A Bunch Of Pretty Things I Did Not Buy. My favorite line- “They might be fair trade, organic, leg warmers, but if your legs aren’t cold, it’s still a frivolous purchase.” But we don’t always need to be so hardboiled. Whether indulging a want or satisfying a need, a pretty thing matters.

Wants are often beautiful. Exclusive, exotic, and expensive can be alluring, making wants nearly irresistible. But necessaries can be beautiful too. Filling a need is the path toward beauty. Enduring, not fleeting beauty. Gratifying, not regrettable beauty. The ordinary can be magnificent.

I’m not much of a butter fan. Land O’Lakes seemed adequate. But after watching this piece on Jean-Yves, I immediately searched for where to buy his butter in the US. Apparently, nowhere- alas, “would” rather than “did” in the title. Even in NY or SF, Le Beurre Bordier doesn’t seem to be available. A trip to France anytime soon seems unlikely, but if/when, I plan to put my butter ambivalence to the test.

If you want to spend 15 minutes on something that charms rather than irritates, take a look at this. Magnifique!

https://kottke.org/20/10/how-artisanal-french-butter-is-made

Agnostic?

October 10, 2020 Robin McCoy
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Yep. It’s from the WSJ whose writers would be surprised that their stories are such reliable fodder for things other than finding places to hide when the stock market is gyrating. You’re on your own on interest rates, market sectors, money supply, and inflation. My thoughts are generally on stuff- the nonessentials on which Americans spend $1.2 trillion annually and specifically, on Dollar General’s play for these dollars.

Welcome DG’s Age-of-Corona-inspired shopping concept, Popshelf . This new venture targets “High income shoppers looking to splurge” by “Selling things that shoppers don’t need but might want”, resulting in “Guilt free (questionable) treating oneself without overspending”, strategically “Selling “treasure-hunt” items that are only available for a short period, thus encouraging the shopper to come back soon.”, aided by “Advertising on social media” (creating a FOMO frenzy.)

Italics are the WSJ’s; parens are mine.

The General is a “stuff” agnostic- It can be the Dollar General or the Five Dollar General, as long as it pacifies your money. It knows the difference between wants (many) and needs (fewer). It knows that the pandemic begs a treatment and retail is at best, therapeutic, not curative. It knows how to exploit the lure of the deal. The General is in charge.

En garde shoppers! Even cheap stuff is costly. FInd another way to distract yourself and your money, lest you end up with a lot of iffy stuff.

Wishful Thinking?

September 23, 2020 Robin McCoy
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“Remember that not getting what you want is sometimes a wonderful stroke of luck.” Dalai Lama

Pulling the wishbone is an ancient example of “to the victor go the spoils”. The spoils? Your wish is granted if you get the bigger piece while your hapless opponent in the tug-of-bone hopes for better luck next time.

Wishing on a bone is strange a tradition, but lots of traditions are weird. How about the Presidential Turkey Pardon. Or Groundhog Day. Or the Polar Bear Plunge. Or the Hollering Contest. Between my own childhood and that of my children, the wishbone went unbroken. But I always felt a little uneasy tossing it, especially the turkey wishbone. Big bone, big wish. Even if far-fetched, why squander a chance at good luck or miss the character-building experience of of being a good loser. So I’ve taken to saving the wishbone again to revive the tradition.

Furcula, the scientific name for the wishbone comes from the Latin, meaning “little fork”. The less scientific but nonetheless entertaining history of the wishbone tradition follows. It’s from a website called BIG QUESTIONS. I’d have called it STRANGE QUESTIONS but I’m not on that committee.

“Although Thanksgiving is a North American holiday and a recent invention in the grand scheme of things, the tradition of breaking the wishbone comes from Europe, and is thousands of years older.

A bird’s wishbone is technically known as the furcula. It’s formed by the fusion of two clavicles, and is important to flight because of its elasticity and the tendons that attach to it. Clavicles, fused or not, aren’t unique to birds. You and I have unfused clavicles, also known as collarbones, and wishbones have been found in most branches of the dinosaur family tree.

The custom of snapping these bones in two after dinner came to us from the English, who got it from the Romans, who got it from the Etruscans, an ancient Italian civilization. As far as historians and archaeologists can tell, the Etruscans were really into their chickens, and believed that the birds were oracles and could predict the future. They exploited the chickens' supposed gifts by turning them into walking ouija boards with a bizarre ritual known as alectryomancy or “rooster divination.” They would draw a circle on the ground and divide it into wedges representing the letters of the Etruscan alphabet (which played a role in the formation of our own). Bits of food were scattered on each wedge and a chicken was placed in the center of the circle. As the bird snacked, scribes would note the sequence of letters that it pecked at, and the local priests would use the resulting messages to divine the future and answer the city’s most pressing questions.

When a chicken was killed, the furcula was laid out in the sun to dry so that it could be preserved and so that people would still have access to the oracle's power even after eating it. (Why the wishbone, specifically—and not, say, the femur or the ulna—is a detail that seems to be lost to history.) People would pick up the bone, stroke it, and make wishes on it, hence its modern name.

As the Romans crossed paths with the Etruscans, they adopted some of their customs, including alectryomancy and making wishes on the furcula. According to legend, the Romans went from merely petting the bones to breaking them because of supply and demand. There weren't enough bones to go around for everyone to wish on, so two people would wish on the same bone and then break it to see who got the bigger piece and their wish. This doesn’t make a whole lot of sense to me—Were there really that few chickens being slaughtered in Rome? If a resource is already scarce, why would you break what supply you do have into pieces?—but I can’t find much more than this about the bone-breaking aspect of the tradition.

Anyway, as the Romans traipsed around Europe, they left their cultural mark in many different places, including the British Isles. People living in England at the time adopted the wishbone custom, and it eventually came to the New World with English settlers, who began using the turkey’s wishbone as well as the chicken’s.”

Now that’s a good answer. It’s so entertaining that it matters not whether it is fact or fiction. I don’t recall if my wishbone wishes came true. Or if they didn’t. Statistics and odds didn’t figure into it. There was no technique or skill involved, just dumb luck so being overcome with delight or remorse at the outcome was overkill.

As is often the case, I write about something that catches my attention and wonder what in the world it has to do with Rules. It’s sort of like buying some weird ingredient that catches your eye at the grocery store and then having to figure out how to use it. The best I’ve come up with is the opening quote by the famous monk. It’s one of the philosophical underpinnings that informs my Rules.

Using a quote about the good luck in not being lucky to introduce an essay on good luck… another paradox.

Sage Advice

September 16, 2020 Robin McCoy
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A double gift came in the form of this beautiful handmade card. I get to have the card and send it too. My friend gave it to me with no message of her own so that I could send it out with my message. That’s sort of like having your cake and eating it too- a rare occurrence. I will send it to someone, eventually, but today, it’s for all of you.

Achieving simplicity is complicated- another of life’s paradoxes. And it is a unique struggle to mankind. I’m taking care of my grand-dog for a bit and not a bone in her supple little body telegraphs “complicated.” A walk, some kibble, a tug of war with her rope toy, and a nook to curl up in- that’s enough for Pia.

One of the gifts of the Age of Corona is a heightened awareness of the breathing room that simplicity brings. Slowing down, reassessing priorities, remembering which committees you are not on, and making do… a relief, not a burden.

A little dog, a card artist and a friend have all spoken, but if you need more convincing, the wisdom from sages, ancient, old and modern should do the trick.

“The greatest wealth is to live content with little.” Plato

“Simplicity is the ultimate sophistication.” da Vinci

“KISS: Keep it simple, stupid.” 1960’s Navy engineer

Labourless Day. Maybe?

September 7, 2020 Robin McCoy

“Reduce the complexity of life by eliminating the needless wants of life, and the labors of life reduce themselves.” Edwin Teale

If the more philosophical quote from the early environmentalist, Edwin Teale doesn’t hit the mark, maybe the little calendar message will. Take your pick. Or better yet, take both, and enjoy your Labourless Day!

One Genius Thing

August 27, 2020 Robin McCoy
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This promo from Amazon landed in my inbox. I took the bait- and I’m not usually that easy to catch. But I was curious as to what might qualify as a genius gadget in the quest to eliminate clutter. I was really more skeptical than curious. Maybe I would be disabused of the notion that the only way to eliminate clutter is to de-clutter. To get rid useless stuff and not buy more. Would the trash bag be one of the forty-one geniuses?

Shopping doesn’t eliminate clutter. It causes clutter. Since Amazon brought it up, I’m reminded of this definition, cribbed from someone else but I like it. Clutter: n. 1. Anything you do not use or love, 2. Anything broken and unlikely to be fixed, 3. Anything that exceeds your storage capacity, 4. Anything “iffy” that would be easy and inexpensive to replace if the need ever arose. Synonyms: Junk, detritus, litter, mess, tangle…

I gave Amazon every chance to disabuse me. I scrolled through all forty-one solutions. I didn’t think a single one approached genius but at least one was amusing. Item 26 was a toilet paper rack with a slot for your smart phone- perfect for those who can’t untether, even in the loo. At least the phone is smart.

Caveat emptor. One genius thing.

Good Question

August 24, 2020 Robin McCoy

But not the only one.

The quick answer to why there aren’t enough paper towels, months after consumers have shown a huge appetite for them- profit. This is not a criticism, as the legitimate raison d’être of most enterprises is to make money. Running lean is profitable. Making only what can be quickly sold is good for the bottom line. Order just enough raw materials to keep the production line running. Embrace just-in-time inventory. But what’s good for the bottom line under normal conditons leads to shortages on the shelves when there is an unexpected bump in demand for the product- in this case, the prosaic paper towel.

A May 2 essay about America’s weird obsession with the paper towel asked what seems like another good question. Why are Americans so devoted to the paper towel? From earlier, “Paper towels are the most overrated household cleaning item in the history of American tidiness… There is almost nothing a paper towel does that can’t be done equally effectively with a chamois cloth, a strip of cotton, a sponge or an old sock.” The columnist with whom I agree, continued, “ Stick paper towels right in there with handle-less coffee mugs, raspberry-lemon-flavored sparkling water and emerging- nation municipal bonds.”

I’ve never been a devotee of the paper towel, but I once used them more regularly than I do now. What steered me away from the quicker-picker-upper wasn’t economy, or environmental awareness. or shortages. I was just weary of looking at the roll of paper towels sitting on the kitchen counter (no matter how nice the holder) so I relegated them to the cabinet under the sink. Out of sight went beyond out of mind. to change of mind. I realized that the sponge worked just fine. I haven’t completely abandoned the paper towel but there aren’t many times when it’s the obvious, or only choice. If the sponge isn’t right, I pull out the old sock, scrap of cotton or chamois cloth.

And one more question. How did I come to realize I was sick of looking at the roll of paper towels? I owe it to an effortless (and elegant) entertainer’s rule about kitchen counters. The only things that should occupy this highly visible real estate are ones you use almost daily and the very few things that make you happy when you see them. The paper towel failed on both counts.

While there are many privations in the Age of Corona, I’ve not lost a wink of sleep over why there aren’t enough paper towels.

Money- Evil or Elixir?

August 17, 2020 Robin McCoy
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“Money can’t buy happiness, but it can make you awfully comfortable while you’re being miserable.” Clare Boothe Luce

“ Anyone who says money doesn’t buy happiness doesn’t know where to shop.” Gertrude Stein

I clipped this comic on June 28, 2019. That seems a lot longer ago than fourteen months. I don’t know if I had anything else in mind other than it being an entree to sharing the witty quotes from Luce and Stein. But here’s what I’m thinking today, as the Age of Corona drags on. Miserable has lots of strains. It spreads easily. It likely mutates. Some folks are more at risk for infection. Misery can be more miserable for some than others. Treatments vary in effectiveness. We’re waiting for a vaccine. Maybe the philosopher George Santayana offered one up a long time ago. 20th century advice still works in the 21st century.

“There is no cure for birth and death save to enjoy the interval.” George Santayana

UnClogged

August 12, 2020 Robin McCoy
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“Between saying and doing one often wears out a good pair of shoes.” Dutch Proverb

When all is said and done, more is said than done. Our pronouncements often exceed our resolve. I don’t know anyone who doesn’t admit to procrastinating. And occasionally, strategically, that’s a good thing. But when occasional dilly-dallying hardens into habit, watch out. Even if you claim your work ethic would put a Puritan to shame, doing doesn’t become done by proclamation. Get comfortable with wearing out your shoes.

But distinguish between what needs doing and what can (or should) be left undone. Overly aspirational to-do lists are accomplishment cloggers. They defeat us before we begin.

From Peter Drucker, the father of management thinking, “I have yet to see an executive, regardless of rank or station, who could not consign something like a quarter of the demands on his time to the wastepaper basket without anybody’s noticing their disappearance.” He continues, “It’s worth periodically setting aside some time to look at your to-do list or your tasks and commitments to see which of them you can intentionally abandon to make your life easier.” And finally, “Effectiveness is simply defined as doing the right things well.”

I began the Age of Corona with a list of things that I (mostly) have intentionally abandoned. It has made life easier. No one other than me would notice their disappearance- whether by completion or abandonment. I haven’t totally degenerated, but I have lowered my standards. Attempting to keep up with the Puritans is a fool’s errand.

About “mostly”… From TRY? (July 15, 2020) “The road to hell is paved with good intentions. But I’m counting on this black tiled lane leading me elsewhere. I’m swimming to a friend’s farm fifty miles from my house for a roundtrip of 100. I’m on the way home and on pace to “do” by summer’s end. I’ll let you know if I tried or did.”

I did! Regrettably, it looks like there will be plenty of time for me to consider another way to wear out a good pair of shoes.

Just A Toaster, Please

August 1, 2020 Robin McCoy
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This might seem like a rehash to those who have been Rules followers for a while. And it is. I’ve made hash of this many times owing to the ubiquity of lily- gilding. While the object under consideration changes, the theme is the same. Know what "features" you don't want (and certainly don't need). Things that complicate, annoy and add to the expense without earning their keep…learn to call them by their proper name- Mistake.  Doodads, add-ons, upgrades, extras... watch out! Otherwise the bread is not the only one to be toast.

Fowl's Out

July 23, 2020 Robin McCoy
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“Losing feels worse than winning feels good. “ Vins Scully- on another type of fouling out.

And what does the rooster think about this? Does being locked out of his pecking ground (losing), feel worse than finding a tasty grub or bit of grit (winning) would feel good? That’s how it works with humans. Anthropomorphizing- so why not chickens? We’ve evolved to feel our losses more acutely than we feel our wins. For our ancestors, not getting eaten by a lion was more important than bringing home the bacon. Not losing (staying alive) meant passing along your genes. Fast forward millennia; we still hate to lose. Even if we don’t really care that much about whatever we’ve lost ( a ballgame, a personal possession, ability to enter the park) it still feels bad. And we’ll remember that loss twice as long as we remember a win. As with the rooster, the pleasure of the tasty grub is short-lived compared to the indignity of fowling out.

Losing ruffles our tail feathers. Don’t add the “unnecessary” and you won’t have to feel bad about losing it.

A Bunch of Pretty Things I Did Not Buy

July 19, 2020 Robin McCoy
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But for a body, this could be a crime scene. Thankfully, no body and hopefully no crime in writing about the same book (titled above) twice. This time I have a different slant.

The theme of this simple little book is the perils of indulging our inclination to buy what we don’t need. It’s simple but stealthy. Without preaching or pontificating it turns Maslow’s need hierarchy literally upside down. My favorite line, “Even if they are fair trade, organic leg warmers, if your legs are cold, it’s still a frivolous purchase.” That puts me in my place every time.

Consider the ensemble pictured here. Ensemble might be too highfalutin, so call it my corona uniform. Pretty is questionable. But I Did Not Buy is true, mostly. Let’s get the untrue out of the way. I did buy the jeans (a long time ago and without much angst over the array of choices). But the rest was bought by someone else and came to me via gift, hand-me-down or theft. The mask was made by a friend and fellow yogi who has recommissioned her sewing machine during quarantine. The neckerchief was a gift (re-gift is more accurate) from my daughter. It’s supposed to be origami-style wrapper for a bento box. The instructions on how to use it were inscrutable but I do know how to tie a neckerchief. The linen camp shirt is a hand-me-down from another friend and fellow yogi who said it looked more like me than like her so she wanted me to have it. The saddle leather belt with an tiny brass keeper came from Italy with a long layover in my son’s closet. What appeals to an eighteen year old usually doesn’t to someone twice that age. But I’d always admired it. And given that it was was just gathering dust, I thought I’d take it. Decency prevailed and I asked if I could borrow it. His earnest response: “No, but I’d love for you to have it.” So I guess it wasn’t a theft after all. Jeans- accounted for. The brown leather sandals came from a tiny Greek isle, compliments of my sister. She took a tracing of my foot on her trip so she could get the right size. ( I really wanted a pair of these sandals and I knew I wasn’t going to Greece to get them. I love isles but hate the boats that take you there. )

So there you have it.. A corona uniform in six easy pieces. From top to bottom, a bunch of pretty (to me) things I mostly didn’t buy.

How About Five?

July 17, 2020 Robin McCoy
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“Life is not measured by the number of breaths we take but by the places and moments that take our breath away.” Anonymous

When this book was a 2003 best seller, visions of Fez, Mongolia, and Zanzibar danced in my head. Off the beaten track called my name. The Age of Corona has forced me to lower my expectations. A more prosaic list seems less likely to disappoint but there are no assurances. Here ‘tis.

  1. A yoga studio or natatorium

  2. A Thai or Indian restaurant for a seated meal at a cloth-laid table

  3. The inside of a friend’s house

  4. My children and my wee granddaughter in their natural habitat

  5. Concourse B at CLT

    Surely one day before too long, an on the beaten track list can be enjoyed without taking our breath away. I’m reminded of Proust. “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”

    Humdrum’s stock is up! We should have bought sooner.

Try?

July 15, 2020 Robin McCoy
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“Do or don’t do, there is no try.” Yoda

From Rules, “ So do it. ‘One of these days’… is probably never. Discipline with your possessions can translate into discipline in other areas of your life. Habits take time. A new way may seem awkward at first, then not so bad, and before you know it, you’re a convert. Quit sabotaging yourself. What decisions are you avoiding and at what cost?”

The Age of Corona has changed how we think about “One of these days”. Early on, we were full of good intentions. That put a pep in our step. The virus created a pandemic of bread-baking. Count me in as a C student. I was also going to memorize several Bach minuets, relearn some French, clean up my inbox and finish some knitting. I have tried. And I have not done. And that’s ok. Our ambitions can be bigger than our accomplishments. Not everything we think we need to do actually needs to be done.

The road to hell is paved with good intentions. But I’m counting on this black tiled lane leading me elsewhere. I’m swimming to a friend’s farm fifty miles from my house for a roundtrip of 100. I’m on the way home and on pace to “do” by summer’s end. I’ll let you know if I tried or did.

To paraphrase Lao Tzu, “A journey of a hundred miles begins with a single lap.”

Who knows, maybe I’ll clean out my undisciplined inbox when I get home. but for now, that does feel like the road to hell.

The New Normal

July 8, 2020 Robin McCoy
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“Normal is just a dryer setting.”  Apron Aphorism

I imagined that “flattening the curve” would be the phrase of the year, but I’m now casting my lot with “new normal”. You can’t pick up a paper or listen to a talking head without hearing this expression. The trouble is, I still don’t have any idea what it means.  Normal means conforming to a standard; usual, typical, expected, run-of-the-mill, or habitual.* So maybe it’s just a different standard to which we are being asked to conform, but normal, old or new, suffers from ambiguity. Normal is the purview of the individual. It might extend to a family or a small work unit.  It’s possible that it describes the behavior of a tribe or clan. But there is no such thing as normal- old or new- for a big, unwieldy cohort like the one being affected by the covid pandemic. That’s everyone.

 Take something as ubiquitous and quotidian as coffee…

 In Italy, you drink espresso standing up at the bar. Seats are for those ordering food. Forget “to go”. You drink it there.

In France- café au lait is drunk from a wide bowl. Order one after petit déjeuner and the locals will know you’re not.

In Turkey, you’ll be served a thimble sized brew that’s so thick that it looks like old motor oil- until you get to the last bit where the fine grounds turn the motor oil sandy. Blessedly it’s only a thimbleful.

In the US, you order a Tall (meaning the smallest one) and usually get a squirt of something that turns your coffee into dessert. Unless you’re at a Greek diner in NYC where regular means cream and two sugars.

See what I mean. Normal is a not very helpful.  Even on the dryer. So it’s best to remember that all normal is local. Know yourself.

*Compliments of Whirlpool. Normal: The setting for the highest heat. That doesn’t seem normal to me.

Fall Where They May

July 2, 2020 Robin McCoy
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The falling chips idiom means accepting the consequences of letting things take their natural course. Accepting without worry or regret. The saying originated in the 1800s with woodcutters- just chop the darn logs and don’t worry about where the wood chips land. And now, in the Age of Corona, Lays is chopping some chips. In 1974, there were four varieties of potato chips ( I’m guessing Plain, BBQ, Salt and Vinegar, and Ruffles. What do you think? It’s hardly worth Googling.) Today, four has become sixty. I’ve got a pretty good imagination and even accounting for no salt/ no fat (honestly, isn’t that the chip’s raison d’etre?) I can’t imagine coming up with sixty versions. When we can again loiter in the grocery store and rifle through the snack bags, maybe I’ll find an answer.

It’s not just chips that have been chopped. The IGA grocery chain trimmed its toilet paper offerings from forty to four. Campbell Soup, purveyor of 400 varieties is axing some of less popular ones. Ditto, car manufacturers and suppliers of baby carrots. Manufacturers and retailers are realizing that trimming product lines is good for their bottom lines.

And consumers are happier too. We don’t like no choice, but too many choices on a lot of stuff don’t make us happy either. Endless options frustrate and confuse us. And that is the paradox of choice in a nutshell. When less is more, it’s easier to find “just right”.

Nailed

June 28, 2020 Robin McCoy
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A wise friend and soulmate sent me this picture of her impressive collection of hammers. She’s not a contractor or a DIYer so by her own admission, one would suffice. Her response to my essay on “revenge spending” nailed it.

 “I know a sure-fire cure for “revenge spending”: M-O-V-I-N-G. We have bought nothing except perishable food (and drink) since early March when we began packing, and I believe there are two primary reasons. 

1. An almost suffocating sense of how much stuff we already own.  2. Included in all the stuff we own are so many duplicates of so many things that we may never again be motivated to shop/spend for many items from Sharpies to light bulbs to canned pumpkin to blankets and pillows. Our lifetime shopping list has been pared down considerably as a result of putting “like with like” and getting a good visual of THAT!”

“I’m pretty sure this particular problem (seven hammers) derives from having too much real estate.”

My friend knows enough is enough. Her move trimmed her real estate holdings. Next, the hammer collection. Who is she? My lips are nailed shut!

Back Stabber?

June 25, 2020 Robin McCoy
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"“He who buys what he does not need, steals from himself. “ Swedish Proverb

If you think you’re an auditory learner, making an origami dagger from a dollar bill might make you think again. Without a visual, I was completely lost. I must have paused the YouTube video several dozen times trying to figure this out. This being the “easy” version. Folding cash into a dagger took a lot longer than I’d figured.

What got me going on the dagger as a weapon of self-destruction in the first place? It was a story in the WSJ on how reopening the economy has created a ‘Christmas In June’ mentality, as evidenced by “revenge spending”. I know about profligate spending, habitual spending, and impulse or emotional spending, but Revenge in the driver’s seat was new to me. Here’s what I learned.

Revenge spending (term coined in China) refers to an overindulgence in retail therapy by consumers who have missed shopping at their favorite purveyors due to the lockdown. The shopping-deprived consumer goes on a spree to the delight of the retailer. The higher end the retailer, the more delightful the revenge.

This strange use of revenge begs the question, “Revenge of whom?” The virus doesn't scare easily. The retailers are lapping it up. The broader economy responds gratefully. That leaves the spender. Money acts all friendly and then it stabs you in the back. Knowing the damage a dagger can cause, this one has been unfolded and smoothed so nary a vindictive crease remains.

In trying times, It’s well to remember that the avenger and avenged might be one in the same.

A Reality Check

June 16, 2020 Robin McCoy
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“A wise man proportions his belief to the evidence.” David Hume, 18th century philosopher and economist

I thought the $800 Yeti cooler, the $925 “Housedress”, and the $1,500 iMow (all featured in a recent Off Duty WSJ) were nuts and planned to write about these nutty extravagances. It’s a good thing I held my horses because today happened. Another WSJ story about the stronger- than- expected sales of the new $999 iRobot Roomba bucked me right off my high horse.

And I landed squarely on confirmation bias and endowment effect. We tend to favor information that supports our prior beliefs and actions, despite evidence to the contrary. And simply by owning an object (in my case, the Roomba vac), we value it more highly than an object we do not own (the Yeti, housedress or iMow). Once something makes your team, it’s hard to cut it from your team. But additions to the roster will likely face greater scrutiny.

My grandmother would have cut through the academic mumbo jumbo and simply said, “That’s the pot calling the kettle black.” Almost guilty as charged.

 

Now Hear This*

June 7, 2020 Robin McCoy
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“ From the WSJ June/July Trend Report: “As more communication happens remotely, AirPods have become essential to keeping in touch. Transport them in style and security.”

I guess the editors of the WSJ Magazine and I differ on the “noise v. signal” question. I cast the AirPod as a noise producing device but in fairness, it can be a noise-canceller or a signaler too. Music, podcasts, or the voice of someone you want to hear are signals. AirPods might even cancel out the mega-decibel leaf blowers. Just because a little gizmo in my ear feels noisy doesn’t mean it’s not a clear and desirable signaler for someone else.

But I still take exception to the notion that they are “essential” to keeping in touch. I feel very much in touch with many people, sans AirPods, despite the Age of Corona.

Even with the welcomed but mysterious Dow Jones surge last week, $500 for the “communication ensemble” pictured above seems steep. A word of caution about the Trend Report- trends by definition are fickle. Sit tight and we’ll see what’s trendy in August. But no need to fret! Your “uniform” is always in style- your style. Remember what designer, Karl Lagerfeld had to say on this topic? “Trendy is the last stage before tacky.”

The designer case (and the other five pictured in the magazine spread) satisfy a variety of styles but the claim of security is questionable. Maybe conspicuously secure is the answer.

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