Here’s the “charge” from the trend forecasters. “The fad is over. Some are already embarassed to carry a Stanley. And we know what’s going to happen. They’ll sit unused, gather dust on a shelf or in a basement or worst case scenario, they’ll end up in landfills.”
The devotees of this cultural phenomenon got carried away, owning dozens and stampeding Target for the release of special editions. It seems the disciples missed the point of a reusable mug- because it’s reused, “theoretically” you only need one. Nice hypothesis but a lousy theory.
To paraphrase Karl Lagerfeld, “Trend is the last stop before Trash.” Jump ship. Abandon the bandwagon. Remember, au courant quickly becomes très passe.
Spoiler alert from trend-spotting experts: “The new “it” water bottle is the Owala. “When you tip it back to drink, you look like a koala.” Seems a recipe for a very short run.