The Coffee Chaos story struck a nerve. J.P. and Kenneth had their say after reading about Starbuck’s menu complexity troubles with amusement. From J.P., “I like a morning coffee ritual that isn’t so complicated that I need a coffee before I order one. “ He sometimes goes out for coffee but no longer to Starbucks. And Kenneth opined, “ One person’s multivariable treat (double-upside-down half-caf venti oat milk latte with whip and room) sparks the next customer’s commitment never to return.” His excellent suggestion: a dedicated line for customers who can place their entire order in four words or fewer. Sort of like TSA Precheck for coffee.
How about 2 words. Caffè crema. As Kenneth says, “ The best product is usually the simplest.”