Important news for anyone who just woke from a very long sleep- “Social media can determine the life span of a product’s popularity.” The rage, the trend, the latest must-have from your favorite influencer… buyer beware. It won’t be long before you’re off trend in the land of must-have hydration accessories. Here’s the actuarial life table for trendy water bottles.
Nalgene- 30 years. Camelbak- 5 years. S’wells- 4 years. Hydro Flask- 2 years. Yeti-2 years. Simple Modern- 1 year. Stanley- 2years. Owala ???, but my money’s on < 2.
Needless consumerism filling a void at warp speed isn’t all bad. At least it’s propping up GDP.